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AU Optronics Advances Its Commercialized LCD TV Technologies (2006.10.16)
The Ultimate Viewing Experience for the High Definition TV Era
Hsinchu, Taiwan,

AU Optronics Corp. ("AUO" or the "Company") (TAIEX: 2409; NYSE: AUO) today introduced its advanced commercialized LCD TV technologies, strengthening its pioneering role as the industry technology innovator. In response to the rapid growth market of High Definition TV (HDTV) applications, the crucial LCD TV technologies AUO has developed include: Advanced MVA (AMVA) technology with low color washout and high contrast ratio; AUO Simulated Pulsed Driving (ASPD) technology to solve blurred motion problem; HiColor technology with LED backlight to achieve over 100% color saturation; and AUO Picture Enhancer (APE) technology featuring natural color images and clear depth of view. 

These advanced technologies will be demonstrated at FPD International 2006, from October 18 to October 20, in Yokohama Japan. 

Since the launching of four commercialized LCD TV technologies, AUO has been striving for enhanced specifications and diverse solutions to meet customers'needs and requirements. With untiring effort, AUO is able to provide customers with more flexible and diverse choices. Particularly, many of AUO's new developed technologies contain more than two newly added features. Taking AUO Picture Enhancer technology as an example, one new of APE technology can dynamically adjust the contrast, sharpness, hue, color temperature, and color saturation to accommodate the image contents, while the other new APE technology, High Dynamic Contrast with LED, can also enhance the contrast ratio to above 10,000:1 and save up to 50% in power consumption by utilizing LED backlight to control luminance depth and range. 

AMVA Technology, Featuring Extra-High Contrast Ratio of 2500:1 and High Color Gamut NTSC > 92% 

Earlier in October 2005, AUO successfully launched AMVA technology with a high contrast ratio of 1200:1 by optimized color-resist implementation along with a new pixel design. With this improved technology, AUO today introduces extra-high contrast ration of 2500:1 in its 42" Full HD (1920 x 1080) LCD, significantly reducing color washout and achieving wide viewing angles of up to 178 degrees. In addition, this technology installed backlight module with high color gamut can reach above 92% NTSC. 

New ASPD Technology at 120Hz Frame Rate, Reducing Motion Blur Images and Enabling Response Time Less than 4ms (Gray to Gray) 

Aiming to solve the blurred images on conventional LCDs, AUO has successfully developed a new ASPD technology at 120Hz frame rate (doubling the current frame rate) for its 42" Full HD (1920x1080) LCD. This technology can greatly reduce motion blur, and enable the image performance to reach optimal levels at 4ms equivalent gray to gray (8ms MPRT). This new ASPD 120Hz driving technology has been applied to WXGA (1366 x 768) resolution for mass production, including 32", 37" and 42" LCD TV panels. 

New ASPD Technology Applied with HiColor Technology, Achieving 105% NTSC 

AUO Simulated Pulsed Driving (ASPD) technology simulates impulse-type displays with the adjustment of pixel driving and scanning backlight to reach a CRT-like quality image in motion picture response time. By adopting HiColor and LED backlight technologies, advantages of new ASPD technology include high colour gamut of 105% NTSC, high contrast ratio of 1500:1, and lower power consumption. The environmentally-friendly design is both mercury and lead free. This technology also productively improves the motion blur problem and provides better image quality than conventional VA LCDs. 

AMVA Alternate Frame Technology, Greatly Improving Color Washout 

By using new driving methods, AMVA Alternate Frame technology provides optimized image quality without changing any pixel design. This high contrast technology can also achieve wide viewing angles up to 178 degrees, resulting in a more comfortable viewing experience for the consumer with the same gamma curve and luminance. 

AUO's Executive Vice President, Dr. Hui Hsiung, noted AUO has achieved significant breakthrough in LCD TV technologies recently. These four AUO commercialized TV technologies have received much positive feedback from customers. After the G7.5 line began volume production, AUO has gradually implemented these leading technologies into its products, especially the overall implementation upgrade to 42" from 37". On top of that, AUO's 37" and 42" LCD TV panels provide both WXGA (1366x768) and Full HDTV (1920x1080) specifications to fulfill the diverse needs of the widest range of customers.