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AUO's Display Business Reconfiguration Aims for Integrated Value-added Services (2011.08.31)

AU Optronics Corp. ("AUO" or the "Company") (TAIEX: 2409; NYSE: AUO) today announced its new organizational arrangement.  Due to the transformation of the global display market and the emergence of new products and applications, Display Business Operation led by Paul Peng will be divided into three business groups, namely Video Solutions, Mobile Solutions, and Touch Solutions.  Integrated total solutions will be offered for clients and end customers to enjoy customized value-added services.  Executive Strategic Planning Division will also be established to help visualize the future of the Company from a macro perspective.  The new organization will become effective from September 1, 2011.

The new organization has Display Business Operation divided into three pivotal sections with their own production, research & development, and sales & marketing functions.  Dedicated solutions are proposed respectively for video display (with applications to LCD TVs, desktop monitors, etc.), mobile display (with applications to smartphones, car displays, notebooks, tablet PCs, etc.), and touch panel products.  Value-added services that integrate hardware, software and interface are in turn provided to customers, in line with market demand.  The core business groups will all fully grasp the industry's pulse and introduce new technologies hoping that highly efficient, focused and differentiated services will be offered in product marketing, customer service, technological platform, and production & sales coordination.  The Video Solutions Business Group will be led by Vice President Michael Tsai, Mobile Solutions Business Group by Vice President T.K. Wu, and Touch Solutions Business Group by Vice President Fred Hsieh.  In view of the ongoing “coopetition” in a rapidly changing global marketplace and to address myriads of future interactive applications, Executive Strategic Planning Division will be established to develop long-term strategies for the future.  It will be headed by Vice President Frank Ko.

AUO hopes to further enhance its operational efficiency through organizational reconfiguration.  It is also the Company's belief that job rotation is a key for a company to thrive over time.  While expanding and venturing into the ever-changing global market, AUO will devote its efforts to enhancing product and technological competitiveness to maximize benefits for all its shareholders.